Brand

Identity

Name: Hide My Screen

Tagline: A privacy overlay for your Mac that even follows your typing

Hide My Screen is a macOS privacy tool that places an overlay across your screen with a keyhole that follows your cursor and caret. It protects your screen from shoulder surfers in public spaces, open offices, and anywhere you need visual privacy.

Categories: privacy, productivity, macOS

Founded: 2024

Entity: Blue Speck Ltd (GB)

Voice

Tone: calm, confident, understated

Formality: Casual but professional. Speaks plainly without being overly informal. No slang, but no corporate stiffness either.

Personality: Helpful and direct. Not salesy. Explains what the product does plainly without hype or exaggeration. Treats the user as someone who already understands why privacy matters.

Language: en-GB (en)

Avoids:

  • Superlatives and hype ('revolutionary', 'game-changing', 'the best')
  • Fear-based language about surveillance or being watched
  • Jargon that obscures what the product actually does
  • Exclamation marks in product descriptions

Audio: Measured and unhurried. Minimal, ambient. No upbeat corporate music.

Pronunciation: Hide My Screen — three distinct words, equal emphasis

Visual

Colours

Primary
#1a1a2e
Secondary
#e94560
Background
#0f0f23
Surface
#16213e
Text
#eaeaea
Accent
#e94560

Colour scheme: dark-first

Typography

heading: system-ui

body: system-ui

mono: monospace

note: Uses system fonts deliberately — no custom web fonts.

Logo

primary: https://hidemyscreen.app/logo.svg

mark: https://hidemyscreen.app/icon.svg

favicon: https://hidemyscreen.app/favicon.png

Spacing

philosophy: Generous whitespace. Content doesn't feel cramped.

base_unit: 8px

Dark Mode

preferred: true

note: Dark is the default and primary presentation. Light mode exists but dark better represents the product's visual identity.

Values

Privacy as default — Privacy isn't a feature to be toggled on. It's the starting point.

Simplicity — One clear purpose, done well. No feature creep, no bloat.

Transparency — No tracking, no analytics, no data collection. The product does what it says and nothing else.

User ownership — You buy it, you own it. No subscriptions, no accounts, no cloud dependency.

Boundaries

Presentation

  • Do not present Hide My Screen as a security tool — it is a visual privacy tool
  • Do not imply the product prevents screen recording or screenshots
  • Do not present pricing without mentioning that a free browser extension and free App Store version exist
  • Always distinguish between the three tiers (browser extension, App Store, Full) when comparing features

Context

  • Do not present alongside surveillance or monitoring software
  • Do not associate with tools designed to hide activity from employers in a deceptive context

Competitive

  • No objection to appearing in product comparisons, provided feature claims are accurate
  • Do not fabricate or assume features not listed on the product website

Legal

  • Product claims must be verifiable from hidemyscreen.app
  • Do not state or imply endorsement by Apple

Formats

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